DIY Boat Evaluation And Sale
Tuesday, November 10, 2009
By John Howard
Evaluating a boat that you plan to sell is important, but there is also a lot that you can do to improve its value during the sales process. Specifically, if you are good at advertising the boat, you will have more interested buyers and can therefore afford to be less flexible about the price.
If you chose to sell your boat privately, you will save the costs of a Dealer or Broker, but it is important for you to get organised so that you don't miss on any crucial details.
One of the most important elements of boat marketing and sales is the presentation. You need to do something that will make your vessel stand out amongst all the boats and yachts that are advertised for sale. Pointing out the unique points that your boat has is one of the best methods.
Making some good quality photographs will be essential as a picture is worth a thousand words. Use a digital camera so that you can take lots of shots and choose the best ones, and make sure that the boat is tidy and uncluttered when you photograph.
After having researched possible advertisement alternatives, choose on the one, or several, that you are going to use. There are lots of valuable free listings available on the internet, but you may want to supplement these with a more visible paid listing. Boat sales take a while, so you should have your listing up for at least two months.
Use the Internet classified ad as a basis for another ad that you are going to put up in yacht marinas and boating clubs in your area. If you can find local potential buyers for your boat, it will make the sales process much easier.
Focus on designing an ad that emphasizes the boat's main good points, possibly introducing them with a little personal story about a trip on the vessel. Also during negotiations, you should focus on what makes your boat special.
Once a serious potential buyer has been found, you will need to be ready to answer lots of questions, so be ready with all the specifications, history, extra pictures, and other info that you need. It's often good to go through a question and answer process before actually visiting the boat, as this will save you time during the visit.
As for the negotiation of the actual sale, be aware that most buyers will try to negotiate the price down. The best counter-strategy is to anticipate their objections and have answers ready. Still, you would always assume that you will have to concede a discount of 10% or so over the price you originally listed.
The secret to sales negotiation is to be well prepared, anticipate what potential buyers are likely to say and work out in advance how you're going to react, keeping in the back of your mind what price you'll be prepared to accept. If there is anything about your boat that makes it unique and/or particularly attractive to the buyer, make sure to point that out.
If you chose to sell your boat privately, you will save the costs of a Dealer or Broker, but it is important for you to get organised so that you don't miss on any crucial details.
One of the most important elements of boat marketing and sales is the presentation. You need to do something that will make your vessel stand out amongst all the boats and yachts that are advertised for sale. Pointing out the unique points that your boat has is one of the best methods.
Making some good quality photographs will be essential as a picture is worth a thousand words. Use a digital camera so that you can take lots of shots and choose the best ones, and make sure that the boat is tidy and uncluttered when you photograph.
After having researched possible advertisement alternatives, choose on the one, or several, that you are going to use. There are lots of valuable free listings available on the internet, but you may want to supplement these with a more visible paid listing. Boat sales take a while, so you should have your listing up for at least two months.
Use the Internet classified ad as a basis for another ad that you are going to put up in yacht marinas and boating clubs in your area. If you can find local potential buyers for your boat, it will make the sales process much easier.
Focus on designing an ad that emphasizes the boat's main good points, possibly introducing them with a little personal story about a trip on the vessel. Also during negotiations, you should focus on what makes your boat special.
Once a serious potential buyer has been found, you will need to be ready to answer lots of questions, so be ready with all the specifications, history, extra pictures, and other info that you need. It's often good to go through a question and answer process before actually visiting the boat, as this will save you time during the visit.
As for the negotiation of the actual sale, be aware that most buyers will try to negotiate the price down. The best counter-strategy is to anticipate their objections and have answers ready. Still, you would always assume that you will have to concede a discount of 10% or so over the price you originally listed.
The secret to sales negotiation is to be well prepared, anticipate what potential buyers are likely to say and work out in advance how you're going to react, keeping in the back of your mind what price you'll be prepared to accept. If there is anything about your boat that makes it unique and/or particularly attractive to the buyer, make sure to point that out.
About the Author:
BoatValueWorld.com is the premier resource for boat prices on the Net, with information on subjects such as how to buy a boat, as well as on yacht prices, selling boats, boat sale negotiation, value-for-money refurbishments - click the links above to find out more!
Posted byBertie at 5:14 PM
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