Fishing Frenzy

Sports betting futures plays are often dismissed by more serious handicappers as poor values by definition. They're most frequently associated with rank amateurs looking for a big payoff with little risk. For example, a player might be entranced with a +10000 payoff should St. George, Utah be awarded the 2020 Summer Olympic games. While that would definitely be a nice payday, the problem is that the "true odds" of St. George, Utah hosting the Olympics is well in excess of a million to one. That means that even the huge 'plus number' offered represents an underlay situation and a poor wagering value.

For the more serious bettor, there's a number of obvious problems with futures wagers. They require that your wagering 'capital' be tied up for months. Furthermore, once you've placed your bet you're at the mercy of injuries, suspensions, trades and the other numerous factors that can spell defeat for a sports team. It's no simple task keeping up with these variables on a day to day basis, and predicting them over a longer term is the province of psychics and not sports handicappers.

Despite their downsides, futures bets have an important place in the investment oriented sports bettor's arsenal. The 'prime directive' for serious sports betting is to think of it not in terms of wins and losses, but in terms of value. Futures wagers frequently present opportunities to lock in line value and create overlay situations. In some cases, judicious use of futures can produce situations in which a bettor can realize a profit from any outcome! Below are some basic concepts for properly using futures wagers to maximize value.

Futures can present an opportunity to 'earn' a greater value on certain bets. For example, it has become common for sports books to take action on entertainment events like the Academy Awards. By paying close attention to Hollywood gossip and entertainment news, a bettor can actually have a better take on these outcomes than the bookmaker.

Some books even take bets on the major awards like 'Best Picture' and 'Best Director' before the nominations are actually announced. In this situation, a bettor who can read the 'buzz' on which films will be nominated can find substantially better values before the nominations are announced.

The nature of the film industry makes using a future wager in this manner very attractive. The release schedule of films is established in advance and is publicly known. The cut off date for award consideration is the end of the calendar year, so nothing can pop up and become a surprise after that. Of the hundreds of films that are released each year only a handful are legit Oscar contenders and with some work its easy to narrow those down further. After that its just a matter of finding the value.

It's also possible to leverage value in the 'stick and ball' sports with future wagers. There are obviously more variables in sports than in the entertainment industry and the top teams are never going to be found 'under the radar'. For example, you can already bet that the Patriots will win the 2010 Superbowl but you'll be hard pressed to find a value price on such a popular team with the general public.

To find value on this sort of wager you need to look for 'dark horse' candidates. For example, at midseason you could have bet on the Carolina Hurricanes to win the 2009 Stanley Cup at prices as high as 25/1 or 30/1. Now, they're one of four teams remaining and are priced at 5/1 to 7/1 depending on the book.

This play wasn't based on any sort of certainty that this team would win the Stanley Cup, but rather on the value they presented. In other words, the true odds of this dark horse Cup win is more in the range of the current price so the 40/1 is a clear overlay. Once the playoffs begin, this sort of positional play offers a lot of options to hedge and to lock in a profit.

Don't forget the field. Many bettors dismiss plays on the field in a futures wager out of hand, thinking that the wager represents all of the entrants not good enough to justify an individual price. If you pay attention, however, you can frequently use a field wager to your advantage. Shortly after Dale Earnhardt's tragic death at the 2001 Daytona 500 I found a sportsbook that was offering a field wager on the NASCAR rookie of the year award at 15/1. Richard Childress Racing hadn't officially announced Harvick as the fulltime replacement for Earnhardt, but the word on the streets strongly suggested that would be the case. I knew that Harvick was a talented young driver (he was the 2000 Busch Series rookie of the year), but the unique situation with a rookie driving for one of the best financed and most experienced teams in the sport was too good to pass up. I made the bet on Harvick at just the right time, since after he was announced as the replacement for Earnhardt the line dropped to 5/1. After he won his first race (in his third race) the line dropped to 2/1 and by mid season the field was a -250 chalk.

This is obviously a best case example, but there have been similar circumstances that were still good value plays but didn't work out perfectly like the Harvick situation. Several years ago it wasn't uncommon to find a field bet on NASCAR road races that allowed you to bet several of the road course specialists like Ron Fellows, Boris Said and Scott Pruett with one bet. You wont be able to take advantage of the field bet often, but if you keep your eyes open and think out of the box it can be very profitable when it does occur.

As a postscript, I want to emphasize the importance on shopping around any futures play for the best price. Shopping points is a smart thing to do on any wager, but the differences from book to book are frequently most extreme with futures plays. A little legwork can yield a substantially better price and the resulting better value.